ABOUT PROJECT
"Ruszamy po zdrowie" is a social project implemented by the Provincial Specialist Hospital in Wrocław.
The aim of the project is to encourage children and young people to exercise and play sports.
Due to the growing obesity epidemic among young people, the hospital promotes healthy habits.
THE IDEA
The target group includes children, teenagers and their parents. The design challenge was to create a visual identification that would appeal to each of them. The design couldn't be too childish to attract the attention of adults, but it also had to appeal to the youngest audience. I decided to use cheerful, intense colors and simple, geometric shapes. At the same time, it was necessary to use the photos of the ambassador of the campaign, which I managed to incorporate into my idea.
Graphic designs I created:
visual identification with a logo
photo wall for press conferences
two posters: general, informing about the campaign and addressed to schools, informing about the competition
citylight
billboard
graphics for social media (example: last graphic)
visual identification with a logo
photo wall for press conferences
two posters: general, informing about the campaign and addressed to schools, informing about the competition
citylight
billboard
graphics for social media (example: last graphic)
Mockup source: MrMockup
